Excellent (Full Credit)

Average (Partial Credit)

Poor (No Credit)

Content /4

All components of the assignment are present and complete, including marketing, finance and operations.  The executive summary is complete and captures the reader. (4 points)

1 component missing or all components seem to be present but the presentation of these components lacks clarity and logic.

    (3 points  ---  2 points ---   1 point)

More than 1 component is missing; there is significant lack of clarity and logic in the presentation of the incident.

(0 points)

Interpretation Logic /3

Clearly linked conclusions about the demand forecasted the financial projections and the operating plan. Write-up was logical, concise, and clear.

(4 points)

Minimal lapse in interpretation, including unclear or no linkages between facts and conclusions drawn or a plan that is not logical, concise or clear.

    (3 points  ---  2 points ---   1 point)

More than 2 lapses in interpretation, including unclear or no linkages between facts and conclusions or a plan that is not logical, concise or clear.

(0 points)

Quality/Breadth/Depth of Supporting Data /3

All assertions backed up with facts and data from cited sources. There is no mention of “We think”, rather it is clear that the document is based on fact.

(2 point)

Between 1 and 3 assertions not backed up with facts and data from sources. Occasional ‘I think could fit”.

    (1.5 points  ---  1 point ---   0.5 points)

More than 3 assertions not backed up with facts and data from multiple sources.

(0 points)

Professional Presentation /2

Professional presentation: font, margins, pages numbered, single spaced, appropriate use of section headings.

(2 point)

Between 1 and 3 lapses in professional: font, margins, pages numbered, single spaced, appropriate use of section headings.

    (1.5 points  ---  1 point ---   0.5 points)

More than 3 lapses in professional presentation: font, margins, appendices), pages numbered, single spaced, appropriate use of section headings.

(0 points)

Writing Quality /3

No grammar, spelling, or typographical errors. Professional tone and style.

(4 points)

Between 1 and 3 grammar, spelling, typographical errors, or areas lacking professional tone or style.

    (3 points  ---  2 points ---  1 points)

More than 3 grammar, spelling, typographical errors, or areas lacking professional tone or style.

(0 points)

TOTAL POINTS

/15 pts

=

+