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Pantone's Color of the Year (2009 Edition)

mimosa.jpg

In a surprise move, Pantone names "Pantone® 14-0848 Mimosa" (above) as their pick for color of 2009.

"The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance," explains Leatrice Eiseman, executive director of the Pantone Color Institute®. "Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation."

Who am I to argue?

[via Fimoculous.com]