Design O'Blog surveyed a handful of designers to find out their favorite fonts. Nothing earth-shattering, but the rationales offered are interesting. Here's Jeff Fisher's brief testimonial to Palatino:

Years ago I worked on a publication that had a limited font collection, and an even more limited budget for purchasing additional fonts. In researching fonts that would give me a great deal of “bang” for the initial investment, I came across Palatino. It had nicely shaped letter forms, quite a variety in style between regular and italic forms, and great readability as a display, headline and text type. Over the past 25 years it has been a type option I have used for a wide variety of purposes. For a recent Identity project, I was looking for a well-balanced and unique uppercase “P” letterform to initiate the identity for the communications company PavelComm. I immediately thought of Palatino with its graceful, yet professional, uppercase “P.” However, I didn’t necessary like the Palatino treatment of the italic letters used to make up the name. Still, italics were desired to show some movement in the PavelComm corporate identity. I made use of the regular Palatino letterforms I liked so much and then digitally skewed them to give the appearance of the type being italic. In the process a unique identity was created for the company, making use of the font on which I often “fall back” in the design of corporate marketing and promotion materials.

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