October 27, 2005
Billboard, Phone Home
Passersby (and apparently anyone else) can text message a 144-character story to the Variable Message Sign in Cardiff, part of the Cardiff Festival of Creative Technology.
Storyboard will provide an opportunity for members of the public to post messages to a mobile Variable Message Sign using a mobile phone. The sign will be located on Hayes Island, adjacent to the Old Library and will be active between 10am and 11pm on 28th, 29th and 30th October.
To post a message send a text to: 07929 461727
Messages are limited to 144 characters in length.
The intention for the project is to encourage members of the public to find a new use for these signs, which usually carry mundane but important traffic and road safety information. Instead the VMS will carry text messages, which by their nature are often deeply personal.
[via information aesthetics]
Posted by johndanseven at October 27, 2005 08:40 PM