December 29, 2004

Geek Nostalgia

Infoworld reports that the Commodore (the brand, anyway) has been sold. I had thought the brand's mindshare was pretty much dead, but Yeahronimo, Inc. thinks otherwise: they paid more than $US 32 million for the rights to the name.

Maybe they're banking on nostalgia. The fact that this story is news at all--to numerous websites--says something about how strongly people feel about developing technologies they used in their youth. (My first computer, in 1983, was a C64. Completely useless to me in the three years I owned it, but I spent a lot of time programming sprites to dart around the screen, thinking one day I'd build the next Defender.)

[via Lockergnome Bytes]

Posted by johndan at December 29, 2004 11:10 PM | TrackBack