Political Smarts of The Daily Show Viewers
The Business Journal
reports on a U of Pennsylvania study which claims that viewers of The Daily Show wre better informed about election issues than those who don't watch late-night programming as well as those who watch other late-night shows such as Letterman:
Polling conducted between July 15 and Sept. 19 among 19,013 adults showed that on a six-item political knowledge test people who did not watch any late-night comedy programs in the past week answered 2.62 items correctly, while viewers of Late Night with David Letterman on CBS answered 2.91, viewers of The Tonight Show with Jay Leno answered 2.95, and viewers of The Daily Show with Jon Stewart answered 3.59 items correctly. That meant there was a difference of 16 percentage points between Daily Show viewers and people who did not watch any late-night programming.
Posted by johndan at September 27, 2004 09:22 AM
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