April 27, 2004

The Slippage of Signification

Financial consulting firm AXA sues Google over the fact that a search on AXA results in a page that includes Google Adwords that point to AXA's competitors (among others). The suit, in French court, will likely depend on the outcome of a pending appeal of a ruling last year in which a French travel agent protested a similar situation with Google, and was awarded nearly $90k. (Jacques Derrida apologies for the behaviour of his homeland but regrets to note that the slippage of signification cuts many ways.) [via /.] Posted by johndan at April 27, 2004 10:57 AM | TrackBack