``When everything else is commoditized, design is the one area where you can add value,'' says Tim Brown, CEO of Ideo, the Palo Alto industrial design studio which has crafted everything from the Palm V handheld to Crest toothpaste tubes that stand up. ``Technology is just like clothing and automobiles. As the rate of technological change levels off, design becomes even more important.''
[via Tomalak's Realm]
Posted by johndan at November 26, 2003 04:10 PM
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