September 28, 2003

The Revolution Will Be Prepackaged

dogfood.jpgWired reports that Napster has launched a guerilla ad campaign in NYC. Like similar underground projects that hi-jack existing ads and turn them to other purposes, Napster reps plaster the Napster logo on other group's posters, a form of economic-political commentary that relates, I suppose, back to the idea that trading mp3s is a form of economic-political revolution. And I won't comment on whether or not stealing music is revolutionary or not--like most revolutions, there's a whiff of truth that's largely obscured by opportunists.

And do it goes with Napster's guerrila ad campaign: The posters to which the Napster logos are being affixed are actually also Napster posters, making the economic-political commentary a little hollow.

[via rushkoff.blog] Posted by johndan at September 28, 2003 10:51 AM | TrackBack