Sports Photography, the Web, and IP
In another shift about the line that (sometimes) separates advertising from editorial/reporting aspects of newspapers, the NYT reports on
a dispute between British pro soccer and sports photos at newspaper Web sites [free reg req'd]:
As the line between dailies and television blurs on the Internet, England's dominant leagues, FA Premier and Football, are seeking more control over sports photos posted on newspaper Web sites. [...]
The current licensing deal between the Newspaper Publishers Association and the British soccer authorities is set to expire on Sunday, ending an agreement governing access and accreditation for journalists covering games.
Ahead of the deadline, the negotiations have come to a standstill, largely over the use of Web photographs. And newspapers like The Sun and organizations like the News Corporation have responded with boycotts, generally shunning game pictures with logos and brands of advertisers - which have paid millions for their sponsorships to be seen far and wide.
Sponsors like Coca-Cola and Barclays have paid dearly for the rights to sponsor games and emblazon their brand names in stadiums. Barclays' patronage of the Premier League championship, or Premiership, is one of Britain's richest sponsorships.
Posted by johndan at October 26, 2004 08:17 AM
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