February 21, 2004

Yahoo & (lack of) Privacy

Yahoo! has changed their terms of use policies to cover use of single-pixel GIFs ("web beacons") that allows Yahoo! to track user activity both inside and outside of Yahoo!'s domain as well as HTML mail sent by Yahoo! and its advertisers.

Yahoo! claims that the data is only used in aggregate. Still, I don't like it. You can opt-out, but you click the opt-out link only turns off the beacon for the particular browser and machine you're using--you have to opt-out individually for every browser and machine you use.

[via Lockergnome Bytes] Posted by johndan at February 21, 2004 01:50 PM | TrackBack