Fall 2005 Course Schedule
Professors Marc Compeau and Mike Wasserman
*for access to articles marked with an asterisk, you need to be on campus or use the Clarkson proxy server
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SB113 – Entrepreneurship, Management, and
Organization Fall 2005 Course Schedule Professors Marc Compeau and Mike Wasserman *for access to articles marked with an asterisk, you need to be on campus or use the Clarkson proxy server |
| Week | Date | Topic | Read | Due | Tour Guide |
| 1 | Mon 8/29 |
Welcome to Entrepreneurship: Risk, Resource and Opportunity | Text
Ch. 1 Article: Avoid The Pitfalls: An entrepreneur talks about how you know whether you have what it takes. Wall Street Journal, May 9, 2005* |
In Class Writing | Marc/Mike |
| Wed 8/31 |
Creativity and Innovation: Identifying Opportunities and Creating Value | Text,
Ch. 2 Article: How an Artist Fell Into a Profitable Online Card Business. Wall Street Journal, Dec 21, 2004* |
In Class Writing | Mike | |
| Fri 9/2 |
Cognitive Foundations of Entrepreneurship - Decisions and Diversity | Text, Ch 3 | In Class Writing | Marc/Mike | |
| 2 | Mon 9/5 |
Teambuilding Experience (wear outdoor clothing and footwear) |
-- | -- | Marc |
| Wed 9/7 |
Communicating Your Ideas Effectively: Introduction to Business Writing |
1.
Use Clear Writing to Show You Mean Business, InfoWorld, November 22,
1999* 2. 10 Steps to Writing Clear Documents, The Internal Auditor, Feb 2003* |
In Class Analysis | Mike | |
| Fri 9/9 |
Acquiring Essential Information/Mental Model Mapping |
Text, Ch 4 | In Class Writing | Mike/Marc | |
| 3 | Mon 9/12 |
Product/Service Idea Brainstorming Session | Article: You Have a Great Idea; Now What? A step-by-step guide to profiting from your brainstorm. Wall Street Journal, May 9, 2005* | -- | Marc |
| Wed 9/14 | Introduction to Marketing 1 |
Chapter 9 Case Study: Firm Lets Customer Determine Its Product. Wall Street Journal, Dec 21, 2004* |
-- | Mike | |
| Fri 9/16 | Knowledge Assessment 1: Chapters 1-4 and Articles Assigned Through 9/12 | ||||
| 4 | Mon
9/19 |
Introduction to Marketing 2 |
On Target, Entrepreneurship Magazine, Aug 2004
Do the Research: To understand the market -- and the competition -- for your idea, you'll have to delve beyond the obvious. Wall Street Journal, May 9, 2005* |
In Class Writing | Marc |
| Wed 9/21 |
Survey Design and Focus Group Methods | 1.
What
Is a Survey?, American Statistical Association
2. Designing a Questionnaire, American Statistical Association 3. Case Study: Chance to Test Markets At Little Cost on Web. Wall Street Journal, Feb 1, 2005* |
In Class Writing | Marc | |
| Fri 9/23 |
Writing an Effective Business Plan Part 1 - The Big Picture | An Introduction to Business Plans. Entrepreneur, March 02, 2001. | -- | Marc/Mike | |
| 5 | Mon 9/26 |
Paired Weighted Ranking | -- | Written Assignment 1 Due | Marc |
| Wed 9/28 |
Product/Service Selection | -- | |||
| Fri 9/30 |
Leadership Behaviors | Article: 10 Tips for Effective Leadership, Communication World, Apr/May 2000* | In Class Writing | Mike | |
| 6 | Mon 10/3 |
NO CLASS: FALL BREAK | |||
| Wed 10/5 |
Campaign and Election of Leader | -- | -- | Marc | |
| Fri 10/7 |
Different Types of Organizational Structures | In Class Writing | Mike | ||
| 7 | Mon 10/10 |
Assembling the Team | Text,
Ch. 5 Why Leadership Is The Most Dangerous Idea in American Business Inc Magazine |
In Class Writing | Marc |
| Wed 10/12 |
Elections - Round 2 - Moving From a Leader to a Leadership Team | -- | -- | Mike | |
| Fri 10/14 |
Introduction to Financials | Text, Ch. 6 | In Class Writing | Mike / Marc | |
| 8 | Mon 10/17 |
Breakeven Analysis - Part 1 | Text, Ch. 6 re-read pgs 141-145 | In Class Analysis | Marc |
| Wed 10/19 |
Breakeven Analysis - Part 2 | -- | In Class Analysis | Mike | |
| Fri 10/21 |
Writing an Effective Business Plan Part 2 | Text, Ch. 7 |
Product Description Due |
Mike/Marc | |
| 9 | Mon 10/24 |
Cash Budget - Part 1 | -- | In Class Analysis | Mike |
| Wed 10/26 |
Cash Budget - Part 2 | Cash Budget Assignment Due | In Class Analysis | Marc | |
| Fri 10/28 |
Knowledge Assessment 2: Chapters 5-7,9 and Articles | ||||
| 10 | Mon 10/31 |
Mission/Vision/Goals - Part 1 | -- | In Class Writing | Mike |
| Wed 11/2 |
Mission/Vision/Goals - Part 2 | -- | In Class Writing | Mike/Marc | |
| Fri 11/4 |
Presentation Skills |
1.
Marc's
Guide to Presentations, Marc Compeau, updated Aug 2003 2. All Eyes Are On You, Entrepreneur Magazine, Oct 2000 3. Speak Up: The Manager's Guide to Oral Presentations, Health Care Manager, March 2000* *for access you need to be on campus or use the Clarkson proxy server |
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| 11 | Mon 11/7 |
Business Plan Workshop | -- | Written Assignment 2 Due | Marc |
| Wed 11/9 |
Business Plan Workshop | -- | In Class Writing | Mike | |
| Fri 11/11 |
Initial Framework Business Plan Presentation |
-- | -- | Mike/Marc | |
| 12 | Mon 11/14 |
Business Plan Workshop | -- | -- | Marc |
| Wed 11/16 |
Investor Presentations - Practice Round | -- | -- | Mike | |
| Fri 11/18 |
Investors Presentations - Polishing and Refining | -- | -- | TBA | |
| 13 | Mon 11/21 |
Investor Presentations - The Real Thing | -- | -- | Marc |
| Wed 11/23 |
NO CLASS: THANKSGIVING | ||||
| Fri 11/25 |
NO CLASS: THANKSGIVING | ||||
| 14 | Mon 11/28 |
Implementation - HR/Employee Evaluation | --how to guide | -- | Marc/Mike |
| Wed 11/30 |
Implementation - Supply Chain Management/Process | --diagram | -- | ||
| Fri 12/2 |
Implementation - Communication - Meetings, Reports, Feedback | -- | -- | ||
| 15 | Mon 12/5 |
Team Presentations | -- | -- | Marc |
| Wed 12/7 |
Team Presentations | -- | -- | Mike | |
| Fri 12/9 |
Course Wrap-up, Evaluations | -- | -- | Marc/Mike | |
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Final Exam - To be announced mid-semester |
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*for access you need to be on campus or use the Clarkson proxy server