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| LINKS: COURSE STRUCTURE WORKSHEETS RESOURCES SURVEYS MEMBERS STAFF | |||
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Contact Info: | ||
| Marc Compeau | |||
| 369 Snell Hall | |||
| compeaum@clarkson.edu | |||
| 315-268-3840 | |||
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Course Planner |
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Week One Strategic Planning |
Objectives: To provide a framework for understanding and developing strategic planning tools for local micro enterprise. |
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Week Two People Management |
Objectives: To provide a framework for understanding the role that employees have in achieving success. In addition, provide information that will lead to participants ability to view their business from a customer’s perspective and routinely look at how the business is perceived.
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Week Three Cash Flow Management |
Objectives: To provide tools and discussion that will lead to a better understanding of the importance of cash planning as a way to better capitalize on opportunities for growth. An additional emphasis will be on preparing for funding requests. |
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Week Four Media Planning |
Objectives: To assist entrepreneurs with developing media planning skills. Using tools and discussion, participants will be able to set media budgets based on specific and unique criteria that will affect their businesses ability to communicate most effectively with their identified target audience. Participants should be able to spend less and gain more exposure specific to their targeted audience.
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Week Five Implementation of Technology |
Objectives: Turning data into knowledge can result in significant revenue increases. At the same time technology implementation can be expensive. Participants should have the ability to make better decisions about the role that technology can play in future business success.
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